Guardol Guards Them All

The Challenge

Communicate that Phillips 66 has consolidated its heavy duty engine oil line under the Guardol brand.

The Insight

Our customers emotional connection is with the vehicles that they drive that our oil protects.

The Idea

Feature the variety of heavy duty vehicles protected by Guardol in a unique and memorable way.


Driving into the minds of fleet owners.

This campaign targeted a variety of heavy duty fleet owners and maintenance directors—in trade and digital applications—with our brand promise of Guardol Guards Them All . The creative executions feature simple and interesting connections between a wide range of vehicles, all protected by Guardol.

Trade Spreads

Digital Ads

Cover Wrap

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