The Kendall Custom

The Challenge

Grow our auto enthusiast audience, build legitimacy, and increase brand affinity for Kendall Motor Oil.

The Insight

Those who pour Kendall Motor Oil know the difference between merely getting a job done versus doing a job right. That’s because they know that with engines, like life, you get out what you put in.

The Idea

Build a custom muscle car that shows on the outside what Kendall Motor Oil does on the inside.

Case Study Video


To capture all the detail that goes into building a custom ’67 Mustang restomod, we created and filmed a web series, Titanium Garage, hosted by NBC expert commentator Bill Stephens. As we took our idea from blueprint to blacktop, Kendall fans became part of the process over the course of six episodes.

Blueprint to Blacktop Video

Mecum Print Ad Series

Brochure/Foldout Poster