As a small independent agency, our focus is on growing business. At Bailey Lauerman, that’s done by tapping into a habitually overlooked segment of America in meaningful ways that expand market base. Insight and understanding of these overlooked segments reshape marketing plans, open doors to larger opportunities, and liberate brands. On a tactical level, the messaging becomes more relevant and the right metrics are tracked.
For us, it comes down to these three core tenets:
RESPECT YOUR CRAFT.
Do that by fully committing to mastering your craft, whatever it happens to be. Strive to make it world-class. Never stop learning. Be meticulous. Champion honest feedback by giving and receiving it.
ACT LIKE A PRO.
Clients expect it. Everyone in the agency expects it. Be considerate of others and keep your promises. Listen well. Act appropriately. Take initiative. And exhibit a positive “can-do” attitude.
TRY NEW THINGS.
Promote the spirit of Bailey Lauerman innovation through your actions. Look for and pursue the potential in every idea. Stay curious. Explore unknown territories. Have the audacity to suggest the never-tried.
Omaha, itself, is a great example of The Everything In Between not being understood. It might be surprising to hear that Omaha ranks eighth among the nation’s 50 largest cities in both per-capita billionaires and Fortune 500 companies. Or that 109 different languages are spoken in the Omaha Public School System compared to 92 in the Los Angeles Public School System.