Overcome declines in measured customer satisfaction.
OPPD performs countless unrecognized tasks designed to keep power affordable and reliable for 13 counties and 846,000 people.
Chronicle the activities of the OPPD workforce for 45 straight days to provide transparency to the public and to customers via real-time media placements.
We needed to remind customers of all the incredible things OPPD does to not only keep the lights on, but to keep costs affordable and the power accessible and sustainable. In a near-real-time campaign, we created and ran brand new digital, social, radio and OOH assets each day.