Always Working For You

The Challenge

Overcome declines in measured customer satisfaction.

The Insight

OPPD performs countless unrecognized tasks designed to keep power affordable and reliable for 13 counties and 846,000 people.

The Idea

Chronicle the activities of the OPPD workforce for 45 straight days to provide transparency to the public and to customers via real-time media placements.

Out-of-home

At OPPD, no two days are alike

We needed to remind customers of all the incredible things OPPD does to not only keep the lights on, but to keep costs affordable and the power accessible and sustainable. In a near-real-time campaign, we created and ran brand new digital, social, radio and OOH assets each day.

Digital

Social Media

Radio

Daily Blog