EPCOT FOOD & WINE FESTIVAL

The Challenge

Build excitement around Disney World’s newly-reimagined international food event.

The Insight

The event always felt a little separate from the Disney brand, so we wanted to bring the Disney magic back to it.

The Idea

Use the international food-focused Disney character, Remy from Ratatouille, to entice people to attend. Remy with Monuments

Epcot Food & Wine Billboard Feature

BILLBOARD

A Magical Taste Tour

The 2017 Epcot Food & Wine Festival was set to be a worldly showcase of 30 countries and cuisines. Remy, the main protagonist from Disney Pixar’s film Ratatouille made the perfect event host. This highly popular, food-adoring want-to-be chef was featured across media executions, alongside rat-sized architectural landmarks from around the world, built from the food of that region.

DIGITAL ADS

BILLBOARD

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