One of the nation’s largest lubricant suppliers looks to the strategic and creative partnership to drive growth of their lubricant business—a key initiative within the company’s larger strategic plan.
Omaha, NE – Phillips 66 Lubricants, one of the largest finished lubricants suppliers in North America, recently selected Bailey Lauerman as its agency of record. Bailey Lauerman will be responsible for reintroducing brands within the company’s product portfolio—which spans a wide variety of industries including commercial, industrial and consumer oils—and leading the brand and media strategy and creative development.
“We’re at a point in our business where we see the opportunity to transform our brands and our approach to the market. Bailey Lauerman demonstrated a unique level of business understanding, creativity and practical know-how for this major assignment,” said Jamie Allison, Director of Brand Management for Phillips 66 Lubricants. “Ultimately, we wanted an agency with a track record of taking leadership brands like ours and continuing to significantly grow them.”
“The Phillips 66 brand is a part of the fabric of America,” said Julia Doria, Chief Marketing Officer for Bailey Lauerman. “It’s amazing when you think of the breadth of industries that rely on Phillips 66 Lubricants to keep their tools and machinery running smoothly. The company’s keen focus on innovation, doing what’s right for their customers and continuous improvement align so well with our values as an agency.”
The selection process included a competitive review run by Casey Burnett and Roth Observatory.
Houston-based Phillips 66 Lubricants joins a notable group of national clients who have looked to this Nebraska agency to help solve some of their toughest strategic and creative business challenges.