February 24, 2017

Panda Express Celebrates Chinese New Year


Every winter Panda Express brings the traditions and superstitions of Chinese New Year to guests in every store and fans around the world. This year, Panda Express made some exciting partnerships with Pepsi, ABC’s “Fresh Off the Boat”, “Ellen” and the app “Head’s Up” to make Chinese New Year celebrations readily accessible. In store, we put an emphasis on Family Feast meals that serve 4 or more with special packaging and a Celebration Kit. The kit has everything you need to join the “feastivities” and host a celebration of your own. Check out the coverage of this year’s campaign from NBC News, Agency Spy and The Drum to learn more about how we’re blending American and Chinese culture through food and fun.

NBC News: View here

The Drum: View here

Agency Spy: View here

View all of our work for Panda Express here.


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