February 6, 2019

BLNE Hires Planning Director

Bailey Lauerman is proud to welcome Juan José (JJ) Valera in the role of Planning Director

With 14 years of experience as brand strategist and a research consultant, JJ will serve in a lead strategy role and will be responsible for the development of category and consumer insights that help our client brands connect more authentically with their target audience.

JJ is a native of Spain where he began his career working for diverse advertising agencies and opera production companies in his hometown, Valencia. In the United States, he has served as Director of Strategic Planning and Qualitative Research at some of the top multicultural and general market advertising agencies in the country.

Throughout his career, JJ has worked for a wide array of brands and categories including Disney, Toyota Motor Sales, Hyundai, UNICEF, Modelo Especial, Corona, Jack Daniel’s, State Farm, Bank of America, and the U.S Army, among others.

JJ graduated Summa Cum Laude from San Jose State University, with a bachelor’s degree in Advertising, and studied business at the University of Business and Economics in Valencia, Spain. He is also a consummate paella chef, a comedy improv performer, and a scuba diver.

If you would like to get in touch with JJ, you can contact him at [email protected].


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