Media Practice

Masterful media services tailored to fit you.

Bailey Lauerman’s in-house media practice is skilled at planning, buying, tracking and reporting all forms of paid media. Our team has decades of expertise in everything from traditional TV, radio, OOH and print to the entire range of digital media channels and tactics including programmatic and data-driven marketing. We use a hands-on approach, customizing every plan to fit each client’s needs and meet their audience across the ever-evolving media landscape.

BL operates an in-house demand-side platform (DSP), Flyover Media, to provide greater inventory access, significant CPM cost savings and a variety of targeting and data-segmentation methods to reach our clients’ desired audiences more accurately and efficiently. The media team uses our DSP, workflow automation and business intelligence to effectively translate each client’s value proposition to the consumer.

Let’s build a plan together

Work with our team to get the most out of your media budget.

Contact head of media

What is
A DSP?

A DSP is a system where media buyers can look at digital inventory across multiple publishers and bid on it in real time. BL’s media team is able to view different media channels and tactics in one place and execute a single buy for our clients versus negotiating with multiple publishers. This saves time and money.

Advantages of a DSP

Win the Race

Get campaigns to market faster with the ability to optimize quickly to ensure you are ahead of the curve.

Stretch your Dollars

Efficiencies and cost savings from using the DSP are shared back with clients to help media dollars go further.

Test your Options

Build and test several campaigns around lifestyle and consumer behavior to determine the most successful way to engage.

Targeting Capabilities

  • CRM campaign
  • Retargeting campaign
  • Hyperlocal campaign
  • Behavioral campaign
  • Contextual campaign
  • In-email campaign
  • Site-list campaign
  • Run-of-network campaign
  • CTV targeting campaign
  • Mobile-app campaign
  • Native campaign
  • Private marketplace (PMP)

Real-Time Dashboards

Delivering campaign performance and transparency directly to clients, including budget pacing, website statistics, conversion metrics and top performers.

I feel as though this is a significant milestone in reporting developed by BL and a clear dynamic dashboard for easy campaign analysis. I appreciate all of the hard work the team has done to complete this and continuing to leverage a strong data-driven approach for strategic campaign development.”

—Jenna Lucchesi,
Bosch Automotive Aftermarket