December 1, 2022

Liz Urbaniak joins BL as newest Account Director.

Bailey Lauerman is excited to welcome additional senior talent to our account leadership team. Liz brings to her role almost a decade of experience working on marketing strategies for national brands, and exhibits the character and personal attributes that embody The Everything In-Between™ we so highly value.

“Liz’s unique background in event production and PR immediately got our attention. She knows how to pull off tough assignments under pressure and is focused on the impact of the work and the overall brand experience. Her passion and energy, plus nine years of account-management experience, position her well to help lead brand campaigns, strategic partnerships and communication on behalf of our clients.” —Jessica Jarosh, Managing Director

After graduating from the University of Nebraska-Lincoln, Liz began her career in marketing in the experiential space with Publicis Experiences. During her tenure with Publicis, she helped produce best-in-class events that ranged from one-day, high-profile nonprofit events to yearlong national activations. She developed strong client relationships that she still maintains to this day. After the pandemic shifted the marketing world, Liz spent several years working in more traditional marketing and advertising.

Although she will be based in Kansas City, Bailey Lauerman has brought this Husker alum back to Nebraska, “virtually” speaking! Liz is a master at working collaboratively with all departments of the agency and knows how to keep projects on strategy, on track and on time. Her past client experience includes work for PayPal, Microsoft, The Bill and Melinda Gates Foundation, Walmart, Deep Eddy Vodka, Corteva Agriscience and many other nationally prominent organizations.

“I chose Bailey Lauerman because I was intrigued by the work that BL has previously done. And, I found their guiding principles to be compelling, as they align closely with the principles I try to live by.” —Liz Urbaniak, Account Director

To get in touch with Liz, email [email protected].


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