In today’s changing social landscape, it’s hard to keep up with algorithms, content volume, and social trends. By pairing your brand with expert creators and influential ambassadors, we can help you drive engagement, build thumb-stopping content, and solidify authentic and trusted connections with your audience.

No matter your objective, we’ll work with you to determine the best type of influencer activation to ensure we maximize your return on investment.

Project-Based Campaigns

Making a quick, big impact

Use case: Looking to experiment with influencers to support an event or condensed campaign.

Bosch Wipers “Night Vision Has Evolved”

  • 14 influencers activated, resulting in the creation of 73 pieces of content to promote Bosch Night Performance wiper blades
  • Whitelisting influencer content drove a 24% higher CTR than branded campaign ads

Brand-Ambassador Partnerships

Increasing awareness and authenticity

Use case: Create ongoing content through a long-term brand partnership.

Kendall Motor Oil ambassador partnership with Emily Reeves

  • Emily created educational content on how to change oil, and was frequently featured during the tour of The Kendall Custom, sharing her favorite vintage picks at Mecum Auto Auctions across the country
  • During the partnership, Facebook followers tripled and Instagram followers doubled, attributed to channel strategy and Emily’s content

Content Creators

Create original, cost-efficient content

Use case: Develop high-production-value content that’s engaging and authentic to the platform.

Brownstone Boys for Flagstar Bank

  • We utilized the Brownstone Boys’ credibility as DIY/renovation influencers to build content for our YouTube channel while highlighting Flagstar products and financial resources in a five-part video series
  • Videos produced 11x more engagement via influencer channels than branded content

Proven-Effective ROI

Our campaigns have a 46% higher engagement rate than the industry standard. For every dollar spent on influencers, our clients average between $9.12–$33.16 in estimated earned media value.

Powerful Technology With a Human Filter

Our influencer software partner allows us to look at key data points for influencers and their audiences so we can ensure both are aligned with your campaign goals and target audience. After technology filters out fraudulent or low-quality influencers, we ask influencers to apply to BL’s influencer network. Then, our team of influencer strategists and managers manually vets the requests to ensure they are the right fit.

Influencer Activations

We offer a personal touch every step of the way. Brands can engage our team of influencer experts to identify influencer fit and create custom influencer campaigns, or we are happy to work alongside creative and media agencies as the influencer-management arm for a larger campaign effort.

  • Strategic influencer campaign messaging
  • Creative influencer campaign concepting
  • Content and platform strategy
The Rise of Content Creators
  • Search for and manually vet influencers
  • Talent management, negotiation, and payment (usage rights, travel, production, exclusivity)
  • Product fulfillment
  • Content reviews and approval
  • Content calendars
  • Control and monitor regulatory environments (FTC disclosures)

The Changing Role of Influencers
  • Whitelist and promote via influencers’ handles
  • A/B-test content, creative, and influencer performance
  • Weekly dashboards
  • Full campaign wrap-up report
The Lost Innocence of Influencer Marketing