May 6, 2026

Bosch Gets Its Kicks With Route 66 Activation

Bosch’s automotive aftermarket division is jumping on the Route 66 100th Anniversary celebratory bandwagon to promote the launch of its first windshield wiper blade products.

Omaha, NE-based agency Bailey Lauerman created the activation, dubbed, “Bosch Impressive Innovation Centennial Road Trip,” which turns Route 66 into a content engine for the brand.

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