November 21, 2018

BLNE Adds New Creative Talent

In recent months, Bailey Lauerman has grown the creative department with three exceptional new hires. This group of talented creatives is already making their mark and bringing our clients’ ideas to life.

Introducing the newest members of our creative department:


Lacey Rouse, Senior Copywriter

Lacey joins Bailey Lauerman with 5+ years of copywriting experience and expertise in writing everything from social campaigns and calendar events to print, television, and radio.

At Bailey Lauerman, Lacey brings her authentic voice and cultivated style forward on work for clients such as OPPD, Bellevue, and United Healthcare.

Prior to Bailey Lauerman, she worked as a Senior Copywriter at Dell Blue, Dell’s internal ad agency, where she worked on a number of international high-profile launches for XPS, Inspiron, and Alienware products. Before Dell Blue, Lacey was a copywriter at Ampersand Agency, where she worked on local Austin brands such as Treaty Oak Distillery, Uncle Billy’s, Ski Shores, and Little Woodrow’s.

Lacey earned her Master of Arts in Advertising from the University of Texas.


Michael Fernando, Art Director

Michael brings 5+ years of experience in advertising to the Bailey Lauerman team. With experience creating campaigns for local, national, and international brands, Michael’s foundation is design and art direction, but his greatest strength is his versatile and diverse skill set. Having tapped into many art forms, he puts his talents together to generate excellent work for clients such as Bosch, Cargill, Farmers Mutual of Nebraska, American National Bank.

Prior to joining Bailey Lauerman, Michael worked with Zimmerman Advertising in Fort Lauderdale, Florida as a Jr. Art Director. There he conceptualized and crafted digital, print, social, and experiential media for national brand and retail TV campaigns for Nissan North America. Before Zimmerman, Michael worked with Oglivy & Mather of Atlanta and The Tombras Group of Knoxville, working on clients like Holiday Inn Express, Cleaver-Brooks, CORT Furniture, and Stressless® by Ekornes.

Michael earned a bachelor’s degree in advertising and digital media from East Tennessee State, and an MFA in advertising from Savannah College of Art & Design.


Christopher Brooks, Digital Producer

After a stint as a Paratrooper in the U.S. Army, Chris joined a government vendor with the goal of one day managing that firm’s web services team. After a decade, Chris had been in charge for at least half that. Managing a book of 140+ clients in the U.S. House of Representatives and the Senate, Chris comes to us battle-tested and combines his natural people and planning skills with his passion for all things digital to manage web and application development projects at Bailey Lauerman.

Chris is fascinated with the web’s intersection of design and technology and is constantly looking ahead to find useful technologies to solve complex problems.


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