Greg Andersen, Bailey Lauerman’s CEO, was featured in the Marketing Agency Leadership podcast series by Converge with Rob Kischuk.
The Marketing Agency Leadership podcast series features conversations with leaders and founders of marketing agencies, sharing wisdom on how they built their companies, lessons they wish they knew when they started, and their strategies for the months and years ahead.
A native of Nebraska, Greg spent 23 years in New York advertising agencies and 3 years leading RAPP’s LA offices. The podcast details Greg’s journey navigating the big agency landscape, defining himself and how it led him back home to Nebraska to take the reins of nationally recognized Bailey Lauerman.
Greg has helped to build on the agency’s 48-year legacy by positioning Bailey Lauerman as a leader in creating authentic brand connections with people outside America’s 10 largest cities. Greg identifies this group as the “Everything In-Between” and believes Bailey Lauerman is uniquely qualified to represent this group by being located in Omaha, Nebraska, and being led by associates who share the same values and pride of place as the Everything In-Between.
Listen to the full podcast here.
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