June 13, 2013
Our work for the Negro Leagues Baseball Museum just scored a major homerun: two National ADDY Awards.
The entire campaign, called “Discover Greatness,” won a Silver ADDY in the public service campaign category. And its “Intimidation” ad won a Silver ADDY in the public service print category.
Our team dug through the museum’s archives to find the less-known stories that truly captured the players’ love of baseball, despite obstacles of racism. With masterful copywriting and archival photos, they wowed the judges with this campaign, which all started when one of our account executives pitched the idea of doing pro bono marketing for the museum.
And wowing ADDY judges is tough.
We know because Raleigh Drennon, our executive creative director, was one this year. While he didn’t judge our own work, it was another honor for the agency to have someone selected for this distinguished panel of leading creative executives.
Sponsored by the American Advertising Federation, the ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the industry. In past years, we’ve won dozens of National ADDY Awards— more than a dozen in the last five years alone – beating out some of the industry’s top agencies.
As the nation reflects on the 50th anniversary of civil rights movement milestones, we’re proud that our campaign for our client in Kansas City, Mo., helped shed light on some truly remarkable stories that are part of that history.
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