June 25, 2014

Bailey Lauerman Named Agency of Record for Valley Irrigation

Valley® Irrigation, the worldwide leader in precision irrigation, recently selected our team as its agency of record. The selection followed a competitive review that included four national agency contenders. We will lead the irrigation company’s brand strategy, creative development, media strategy and planning, and public relations efforts. Valley is looking to grow both nationally and globally with the new partnership.

“The level of creative thinking we saw from Bailey Lauerman was unparalleled. The team demonstrated how to connect with our customers in a way that will help position us well into the future,” said Matt Ondrejko, vice president of Global Marketing for Valley Irrigation. “We wanted an agency with a track record of taking leadership brands like ours and continuing to grow them. We’re proud to be able to find that kind of agency right here in Nebraska.”

“Valley has an incredible impact on the irrigation and agriculture industries,” said Andy Fletcher, chief executive officer for Bailey Lauerman. “There’s a great sense of pride in working with a brand whose innovation and technology is affecting water management all over the world. But, even more so when you get to see your client’s product at work in fields right here in our own backyard.”