February 24, 2016

Bailey Lauerman is the most awarded agency at the 2016 Nebraska ADDYs Competition

Our team earned Best of Show at the annual Nebraska ADDYs competition for a branded video produced in partnership with the team at Panda Express titled “Fortune Girl.” We have served as Panda Express’s Agency of Record since 2013 and are focused on driving same-store sales and same-store transactions for more than 2,000 locations throughout the U.S.

“Panda Express is a brand that is all about spreading good fortune. ‘Fortune Girl,’ is a genuine and heartfelt articulation of that core idea,” said Marty Amsler, executive creative director and the creative lead for the Panda Express team. “This competition is great for recognizing the hard work our teams put in every day. And, ultimately, it allows our work to advance and compete on a larger regional and national stage.”

This year marks the second consecutive year, and the 12th time during the past two decades that our agency has earned Best of Show. We were also awarded a Special Judges’ Citation, 16 Gold and 26 Silver ADDY awards, making our team the most recognized agency in the Nebraska competition.

In addition, our work for Cuties, America’s Most Beloved Brand of Fresh Fruit, was recognized with a Special Judge’s Citation for the “I Want Cuties” song, which serves as a reminder to moms and kids that Cuties are a wonderful, healthy alternative to sugary sweets. Sold at all major retailers across the country, our team helps drive velocity and consumer preference within a highly competitive category.

We also earned recognition for work for the Nebraska Tourism Commission, Kansas City-based CommunityAmerica Credit Union and Children’s Mercy Hospital, The Negro Leagues Baseball Museum, Lincoln Children’s Zoo, Omaha’s Henry Doorly Zoo and Aquarium and The Lincoln Marathon.

The best part? This work automatically advances to the Ninth District Regional ADDY’s competition, and will eventually make its way to the National ADDY’s competition.

Panda Express Fortune Girl from Bailey Lauerman on Vimeo.

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