May 23, 2017
Bailey Lauerman is expanding its national footprint with the opening of a Los Angeles office, as reported by Adweek.
Following the 2016 election, countless brands and marketers have admitted their lack of understanding of middle-American consumers. Bailey Lauerman Los Angeles (BLLA) helps bridge the gap between the coasts and “the everything in-between,” and connects the agency to coastal brands looking to reach this often overlooked, diverse cultural segment.
“Our roots remain in Nebraska and they always will,” said CEO Greg Andersen. “Our sense of place is part of our culture and why people hire us and come to work for us. But having a presence in Los Angeles allows us to provide a looking glass into America from the West Coast.”
In addition to supporting the agency’s growth strategy, the L.A. office creates closer team support for their west coast based clients Panda Express and Sun Pacific (Cuties and Mighties). BLLA will be led by Chantal Sagnes who most recently served as director of business development for co:collective.
“I’m really looking forward to providing new perspectives to the agency’s already impressive client roster, and bringing our collective expertise together to nurture new business opportunities,” said Sagnes.
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