May 20, 2025

Bailey Lauerman Promotes New Head of Integrated Strategy.

Bailey Lauerman is pleased to announce the promotion of Aaron Jarosh to the newly created role of Head of Integrated Strategy. Aaron, who joined the agency in 2017 after several years at Havas New York working with leading national and global brands, moves from the role of Planning Director. This strategic appointment underscores Bailey Lauerman’s commitment to deepening our thought leadership in connecting with “The Everything In-Between,” driving innovation through the adoption of cutting-edge technologies like AI, and continuing our legacy of award-winning client effectiveness, including numerous EFFIE Awards.

Aaron has excelled in nearly every facet of advertising in his 17-year career, including strategy, creative, social media, and earned media. His experience in New York, managing campaigns for major brands such as Volvo, Keurig/Green Mountain Coffee, Food Network, and Pernod Ricard, has given him a sophisticated understanding of complex categories and high-profile brands.

In his new capacity, he’ll have greater oversight of team collaboration across disciplines, fostering more diverse thinking and efficiently delivering fresher, more integrated ideas. A key focus will be the seamless integration of the agency’s recently adopted AI capabilities and bringing our social and public relations expertise further upstream in the strategic process. This will ensure that our strategies are not only insightful and creatively compelling but also inherently designed for today’s digitally-driven, social-first media landscape.

“Aaron’s a great balance of analytical and intuitive thinking,” said Greg Andersen, CEO of Bailey Lauerman. “His background as a creative director and command of the modern media landscape make him incredibly well-suited to smartly shape how our clients’ brands show up in the world. This new role will be instrumental as we continue to evolve and integrate advanced technologies like AI into our core strategic offerings.”
 
“I’m excited to help future-proof our agency’s structure, processes, and mindset—ensuring strategy remains at the core of everything we do,” Aaron said. “That means deeper integration across all teams and bringing social and PR to the forefront of how we think and operate as an agency. By leveraging my experience with national brands and embracing new tools, including AI, we can unlock even more powerful ways to connect with ‘The Everything In-Between’ and deliver exceptional, Effie-caliber results for our clients.”

 
To get in touch with Aaron, email [email protected].