BL Design philosophy

We live in a highly aesthetic world. 

 

We are constantly bombarded by imagery from people and brands looking to positively or negatively influence our decisions. Science has proven that humans are naturally drawn to intellectually elegant and forceful design. So, at Bailey Lauerman, we design for impact and know that the best way to deliver that is through simplicity. Through attention to every detail and clarity of intent. 

 

We also believe effective design is about the representation of a concept or compelling idea, and not just about ornamentation and style. Our design approach is heavily informed through a close integration with strategy, PR, and social in order to deliver design concepts with real world applications. Concepts that evoke emotion and connect brands with audiences on a more authentic level.