Our latest campaign for Nebraska Tourism gave potential visitors a chance to see Nebraska through the eyes of the people who live there.

“Through my eyes” shows off Nebraska’s hidden gems and unexplored beauty. Each ad tells a personal story, revealing the state’s most interesting attractions from a human perspective. These stories pair with jaw-dropping visuals, featuring the storyteller and their particular slice of Nebraska. From the lunar-landscape of the Toadstool Geologic Park to the underwater adventures at Omaha’s Henry Doorly Zoo and Aquarium, the voice of Nebraska transforms from a typical tourism campaign into the voice of Nebraskans themselves.

To extend the concept and create a treasury of tucked away destinations, we invited Nebraska residents to share their favorite local getaways. The Nebraska Tourism website gave voice to hundreds of untold stories, painting a picture of genuine Nebraska. Visitors who plan their trip with us can truly experience the state like a local.

No logos. No headlines. Just authentic stories of Nebraska, seen through the eyes of the folks who call it home.

Our results included:

"Through My Eyes" Print


Travel Guide


Nebraska Passport Campaign