Decommoditizing commoditized markets.

Some agencies believe there’s limited creative possibility with B2B clients. We’re not one of those agencies, which you can tell from our work with various Cargill brands.

Since 2007, we’ve partnered with the Corn Milling Division of this agricultural giant to introduce premium feed ingredients for pet food, aquaculture, cattle feed, dairy feed, and more. Our approach has focused on bringing a distinctive brand voice and personality into a market void of any of that.

Our work for Cargill has been recognized by both the Effies and the One Show. Campaigns for RAMP have won both silver and bronze Effies, while RAMP went on to become the bestselling starter ration ever. This was no easy feat, when you consider that we had to battle decades of ingrained thought and tradition at the largest cattle feedyards in the heart of the cattle capital of the world — Texas.

RAMP work alone beat sales projections by three times, increased profit margins 64% over the goal, and captured more than a third of the market in only two years. In addition to RAMP, we’ve helped market the established cattle feed brand Sweet Bran, as well as marketing Empyreal 75 and NuPulse to the pet food industry.