CREATING STRONG IDENTIFIABLE BRAND IDENTITY SYSTEMS.

Through the years, BL has had the pleasure of designing corporate identities for some of America’s most powerful brands, as well as systems for a few of our favorite small businesses. It always begins with the articulation of a company’s culture, and concludes with an expression that is authentic to the brand and what it stands for. We invite you to review the following examples of our work featuring primary system logos along with an application for each.

Rebranding of an American packaged foods company
100th year anniversary logo for HDR
Identify system for a full line of binoculars and hunting scopes
Full brand identity benefiting less fortunate individuals and families
Wine, beer & spirits store identity system
Branding for a commodity management firm
Logo created for Union Pacific’s sesquicentennial
Identity system created for a childrens zoo
Benefit supporting the Buffet Cancer Center
Identity system for a pre-assembled, unitized glass wall system

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